Description

BENEFITS:

• Hands-on experience
• Paper & pencil activity – no app to download!
• Easy to administer
• Test your products where consumers use them
• Provide a consistent testing framework across your organization

INCLUDES:

• Easy-to-follow Handbook with step-by-step instructions to run a simple and effective consumer acceptance test
• Workbook for a 3 product “flyght” with 50 consumers
  • Balanced test design
  • Scorecards for data collection
  • Downloadable analysis template
  • 3-digit codes
• Expert guidance from the Dragonfly SCI team
• BONUS: When you buy the kit we will also send you our case studies!

USES:

• Gauge consumer acceptance
• Comparative assessments
• Teaching tool for learning the essentials of successful consumer testing
• Increase consumer engagement
• Foundation for future growth
• And much more!