YOUR GUIDE TO SIMPLE & EFFECTIVE CONSUMER PRODUCT TESTS

As featured in the UC Davis “Sensory Science: Conducting Tests” course on Coursera.

A portion of the proceeds is donated to the University of California, Davis — Applied Sensory and Consumer Sciences HUB.

Dragonflyght® Research Essentials Kit (PDF Download) – $125

BENEFITS:

• Hands-on experience
• Paper & pencil activity – no app to download!
• Easy to administer
• Test your products where consumers use them
• Provide a consistent testing framework across your organization

INCLUDES:

• Easy-to-follow Handbook with step-by-step instructions to run a simple and effective consumer acceptance test
• Workbook for a 3 product “flyght” with 50 consumers
  • Balanced test design
  • Scorecards for data collection
  • Downloadable analysis template
  • 3-digit codes
• Expert guidance from the Dragonfly SCI team
• BONUS: When you buy the kit we will also send you our case studies!

USES:

• Gauge consumer acceptance
• Comparative assessments
• Teaching tool for learning the essentials of successful consumer testing
• Increase consumer engagement
• Foundation for future growth
• And much more!

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Dragonflyght® Handbook Only (PDF Download) – $75

The Dragonflyght® Handbook is your guide to simple and effective consumer acceptance product tests. The handbook provides easy-to-follow step-by-step instructions with expert guidance from the Dragonfly SCI team. Dragonflyght® will take you through the three phases of successful scientific research -design (Formulate Your Hypothesis), execution (Prepare and Conduct Testing), and reporting (Understand Your Results). The consumer-driven results you will get from this process will reveal key findings, helping answer your business questions.

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Dragonflyght® English Workbook (PDF Download) – $50

The essential accompaniment to the Dragonflyght® Handbook, the Dragonflyght® Workbook gives you the tools you need to run a successful flyght. This workbook includes the research design with balanced serving orders and 50 scorecards, aka “Tasting Menus”, pre-populated with the consumer ID numbers and corresponding serving orders. This file also includes a convenient data decoding sheet that you can use during testing to streamline your data decoding process.

The purchase of the Dragonflyght® Workbook also includes 3-digit codes and our analysis template. Buy the printed version and get your 3-digit codes shipped to you or for the downloadable version use the prefilled 3-digit code label templates to print your own using Avery 94102 or Online Labels OL3008WX labels. Use the downloadable analysis template to conveniently create well-designed graphs for reporting your results.

We also offer translated versions of the Dragonflyght® Workbook in the following languages:

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Want to learn more? Check out the poster we presented at the Pangborn Symposium in 2023 in Nantes, and ask us about the whiskey-tasting Dragonflyht night at the Southern California Institute of Food Technologists, 2023! Or email us at info@dragonflysci.com.