🔍 Quantitative Descriptive Analysis (QDA): Discover the “Why” Behind Consumer Reactions

QDA delivers the critical “why” behind what consumers experience. It’s the gold standard for understanding the sensory fingerprint of your product and how it evolves—from production through distribution and into the hands of your consumer.

With QDA, you can:

  • Statistically model how product changes impact perception

  • Track sensory consistency across supply chains

  • Map products against competition

  • Substantiate sensory claims

  • Understand production variation, shelf-life, and more

👩‍🍳 Meet the Dragonfly SCI QDA Panel

Our QDA Panel, based in the San Francisco Bay Area, is composed of expert assessors with culinary backgrounds and deep food culture knowledge. All panelists are selected and trained based on best sensory practices, following guidelines in Sensory Evaluation Practices (Stone et al., 5th Ed., 2021).

Why our panel stands out:

  • High-performing based on industry-recognized metrics

  • Extensive training in language development, scale usage, and attribute discrimination

  • Continuous panel monitoring and performance tracking

  • Panelist tenure ranges from 3 to 15 years

🧠 Our Expertise in QDA – Over 40 Years of Experience

Our team of senior sensory scientists has decades of experience in panel creation, training, and analysis. We can help you build your own descriptive panel or partner with you to deliver full-service research using ours.

We offer:

  • Panel recruitment & sensory screening

  • Moderator & panelist training

  • Attribute development & scale alignment

  • Study design, execution & data collection

  • Statistical modeling & report delivery

  • Ongoing panel performance optimization

✅ Fast. Flexible. Actionable.

Whether you need a full-service QDA study or help developing your internal capabilities, Dragonfly SCI delivers high-quality, decision-ready data—fast.

→ Contact us to learn how QDA can strengthen your product strategy and support your business goals.