Quantitative Descriptive Analysis (QDA)
Discover the “Why” Behind Consumer Reactions
Consumer research tells you what consumers like. QDA helps explain why.
QDA provides a detailed sensory profile—or sensory fingerprint—of your products and shows how that profile changes across formulations, production, distribution, and shelf life.
What QDA Can Tell You
- How product changes affect sensory perception
- How products differ from competitors
- Where production or supply-chain variation occurs
- How sensory characteristics change over shelf life
- Which sensory attributes support consumer preference
- Evidence to support sensory claims
The Dragonfly SCI QDA Panel
Our San Francisco Bay Area panel is composed of highly trained assessors with culinary backgrounds and extensive food and beverage experience.
Panelists are selected and trained using established sensory science practices, with ongoing monitoring of panel performance, scale use, attribute discrimination, and consistency.
Many of our panelists have been with us for 3–15 years.
40+ Years of QDA Expertise
Our senior sensory scientists bring decades of experience in panel development, training, study design, data analysis, and interpretation.
We can:
- Recruit and screen panelists
- Develop attributes and scales
- Train and monitor panels
- Design and conduct QDA studies
- Analyze and model sensory data
- Build or strengthen your internal panel
The result: high-quality sensory data you can use to make better product decisions.
Whether you need a complete QDA study or support building your own sensory capabilities, Dragonfly SCI brings the science, experience, and expertise to your team.
Contact us at info@dragonflysci.com