Create Best-in-Class Products
Also known as: “Where Should I Aim My Cannons?”
One of our most requested services, Product Optimization combines consumer research and sensory science to answer the questions that matter most:
What do consumers want? Why do they want it? And what should you make next?
Target What Matters
We help you:
- Identify sensory drivers of consumer preference
- Optimize formulations without sacrificing appeal
- Benchmark against competitors
- Identify product and portfolio opportunities
- Define targets for R&D and innovation
Our proprietary Key Drivers Maximizer™ connects sensory characteristics with consumer response to turn complex data into clear product direction.
Our Approach
- Define the objective — Identify the business and product questions.
- Understand the category — Map the competitive and sensory landscape.
- Select the right products — Current products, prototypes, and competitors.
- Measure consumer response — Understand preference and acceptance.
- Conduct QDA — Identify the sensory characteristics behind product differences.
- Identify the opportunity — Connect sensory attributes to consumer preference.
- Optimize and validate — Refine, retest, and move forward with confidence.
Why It Works
We don’t test everything. We test what we need to learn.
Our phased approach maximizes learning while minimizing unnecessary research. By integrating consumer and sensory data, we move beyond “Which product wins?” to answer the more important question:
“What should we make—and why?”
Aim Your Cannons with Confidence
Dragonfly SCI provides the sensory expertise, consumer insight, and predictive tools to help you find the target worth aiming for.
Ready to aim your cannons?
Contact us at info@dragonflysci.com