Sensory Evaluation Practices, 4th Edition, 2012

Food Science & Technology, 2nd Edition, Campbell Platt, 2017

Practical Guide to Comparative Advertising, 1st Edition:  Dare to Compare

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Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.

Authors: Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal, David Mallen, and Christine A. Van Dongen
Paperback ISBN: 9780128054710
Imprint: Academic Press and endorsed by ASTM
Published Date: 1st November 2018
Page Count: 312

Descriptive Analysis in Sensory Evaluation, First Edition. Edited by Sarah E. Kemp, Joanne Hort, and Tracey Hollowood. © 2018 John Wiley & Sons Ltd.

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A comprehensive  review of the techniques and applications of descriptive analysis

Descriptive Analysis in Sensory Evaluation provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies, and future directions.  This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis.

8 Quantitative Descriptive Analysis, 287
Joel L. Sidel, Rebecca N. Bleibaum and K.W. Clara Tao

ISBN: 978-0-470-67139-9 March 2018 Wiley-Blackwell 744 Pages

ASTM Descriptive Analysis Manual 13, Second Edition Est. 2019

Context, 1st Edition: The Effects of Environment on Product Design and EvaluationImage result for The Effects of Environment on Product Design and Evaluation
Editors: Herbert Meiselman
Paperback ISBN: 9780128144954
Imprint: Woodhead Publishing
Published Date: 29th March 2019
Page Count: 744

Section C – Testing Products in Context

Contextual Product Testing for Small to Medium Sized Enterprises (SMEs)
Rebecca Bleibaum, Martin J. Kern, and Heather Thomas
Dragonfly SCI, Inc., United States
SAM, Sensory and Marketing International, Germany