Consumer Benchmarking & Product Line Optimization
Find your crowd pleasers—and understand where your products have more targeted appeal.
Not every successful product needs to appeal to everyone. Dragonfly SCI helps you identify which products have broad consumer appeal and which have stronger appeal within specific markets or consumer segments.
Our integrated sensory and consumer research can guide decisions across concept, product, packaging, and communications—helping shape both product improvement and new product development.
What We Can Learn
Concept
- Measure concept and flavor/variety appeal
- Benchmark concepts against relevant category norms
Product
- Measure liking and purchase interest
- Determine whether the product delivers on the concept
- Benchmark against competitors and category norms
- Identify and prioritize opportunities for improvement
Packaging & Communications
- Evaluate package, label, nutrition information, and claims
- Test front- and back-of-pack messaging
- Identify the features and benefits that matter most to consumers
Attitudes & Usage
- Understand usage and purchasing behavior
- Identify replacement products and competitive considerations
- Explore the consumer needs that can inform future brand strategy
From Research to Strategy
We customize the questionnaire, product set, and research design around your business questions—so the research delivers more than data.
The goal isn’t simply to find a winner. It’s to understand where each product can win.
Let Dragonfly SCI help you turn consumer and sensory data into your next product strategy.
Contact us at info@dragonflysci.com