QDA Development Programs

Build Descriptive Analysis Capability In-House

Descriptive analysis is one of the most powerful sensory tools for building brands, optimizing products, and understanding competitive differences.

While many companies outsource this work, building QDA capability in-house gives your team the ability to describe and measure your own products, track sensory consistency, and define your sensory signature against key competitors.

Let Us Design a Program for Your Team

Our customized programs help teams build practical, sustainable sensory capabilities.

  • Build on your experience with fundamental and advanced panel management
  • Address your business questions through interactive discussions and problem solving
  • Learn efficient research tools that maximize time and resources
  • Work hands-on with products and questions relevant to your business
  • Develop capabilities your team can apply long after the training is complete

Our Approach

Every program is designed around your products, people, and business objectives.

Training can include:

  • Pre-research and benchtop methods to answer questions before committing valuable panel time
  • Sensory discrimination and descriptive analysis tools
  • QDA panel development, training, and management
  • Product optimization using robust descriptive data
  • Sensory mapping to define the signature experience of core products and key competition
  • Sensory claims substantiation for advertising and competitive positioning
  • Data analysis and interpretation—from study setup through conclusions

Learn by Doing

Programs combine focused instruction with hands-on implementation, working in small and large groups to solve real problems together.

The goal isn’t simply to teach QDA. It’s to help your team ask better questions, choose the right tools, generate better data, and use sensory science to make better product decisions.

Designed for Your Team. Built for the Long Term.

Programs typically require four to six months for design and implementation, allowing time to develop the right methodology, train your team, build the panel, and apply the tools to your business.

Build the capability. Own the data. Understand your products.