Sensory Claims Substantiation
Build claims on evidence that can stand up to scrutiny.
Sensory claims can strengthen a brand and differentiate products—but substantiating those claims requires thoughtful research design, rigorous execution, and conclusions that the data can support.
With more than 35 years of experience in sensory claims research, Dragonfly SCI partners with research teams and legal counsel to design scientifically sound studies for advertising claims and legal disputes.
Experience You Can Stand Behind
Our expertise includes:
- Sensory claims substantiation
- Comparative advertising claims
- NAD and NARB challenges
- Class action lawsuits
- Legal disputes and expert support
- Research design and evidence review
Our QDA panel has been described as “an elegant piece of proof” by a prominent defense attorney at the 2019 Grocery Manufacturers Association conference.
Dragonfly SCI staff have contributed to the development of ASTM E1958, Standard Guide for Sensory Claims Substantiation, since 1998. Becky Bleibaum has also organized and chaired ASTM workshops on sensory claims substantiation and has presented at the National Advertising Division (NAD).
Bleibaum is a co-author of A Practical Guide to Comparative Advertising: Dare to Compare, published by ASTM International and Elsevier.
Choose the Right Research
There is no single test that works for every claim.
We help you evaluate the claim, the competitive context, the evidence required, and the available research approaches—then design a study that is appropriate, defensible, and aligned with the claim you want to make.
Make the claim. Build the evidence. Stand behind the science.
Let Dragonfly SCI help you navigate your next sensory claims research project.
Contact us at info@dragonflysci.com