As featured in the UC Davis “Sensory Science: Conducting Tests” course on Coursera.

Comments from Users:

“It was a pure delight to see the sensory testing process spring to life in the hands of students. And the look of satisfaction on their faces for having volunteered for such a rewarding project was exciting to see.”

“It was a ‘light bulb’ experience for everyone!”

“It was wonderful to see the audience of career professional sensory scientists trying to comprehend the unusual simplicity of the process and the richness of the data.”

A portion of the proceeds is donated to the University of California, Davis Sensory HUB.

Dragonflyght® Research Essentials Method (Printed) – $275

Dragonflyght® Research Essentials Method (PDF Download) – $250

BENEFITS:

  • Hands-on experience
  • Paper & pencil activity – no app to download!
  • Easy to administer
  • Test your products where consumers use them
  • Provide a consistent testing framework across your organization

INCLUDES:

  • Easy-to-follow Handbook with step-by-step instructions to run a simple and effective consumer acceptance test
  • Workbook for a 3 product “flyght” with 50 consumers
    • Balanced test design
    • Scorecards for data collection
    • Downloadable analysis template
    • 3-digit codes
  • Expert guidance from the Dragonfly SCI team
  • BONUS: When you buy the kit we will also send you our case studies!

USES:

  • Gauge consumer acceptance
  • Comparative assessments
  • Teaching tool for learning the essentials of successful consumer testing
  • Increase consumer engagement
  • Foundation for future growth
  • And much more!

Dragonflyght® Handbook & Workbook

Everything You Need to Conduct a Consumer Acceptance Test

The Dragonflyght® Handbook provides a simple, practical guide to conducting scientifically sound consumer acceptance testing—with step-by-step instructions and expert guidance from the Dragonfly SCI team.

Follow three essential phases of research:

1. Design — Formulate Your Hypothesis
Define your business question and develop the research design.

2. Execute — Prepare & Conduct Testing
Set up and conduct your consumer test using a straightforward, standardized approach.

3. Report — Understand Your Results
Analyze your consumer-driven data and uncover findings that help answer your business questions.

The Dragonflyght® Workbook

The essential companion to the Handbook, the Dragonflyght® Workbook gives you the tools to conduct a complete Dragonflyght®.

The Workbook includes:

  • Research designs with balanced serving orders
  • 50 pre-populated scorecards, or “Tasting Menus,” with consumer IDs and serving orders
  • A data decoding sheet to streamline testing
  • 3-digit product codes
  • A downloadable analysis template for creating clear, well-designed graphs and reporting results

Purchase the printed Workbook and your 3-digit codes are shipped to you. With the downloadable version, you can print your own codes using the pre-filled label templates for Avery 94102 or Online Labels OL3008WX.

Available in Multiple Languages

Translated Dragonflyght® Workbooks are available in:

  • Deutsch (German)
  • Français (French)
  • Español (Spanish)
  • 日本語 (Japanese)

Interested in a translated version? Email us at rbleibaum@dragonflysci.com.

Simple. Scientific. Ready to Fly.

Dragonflyght® puts practical consumer research tools directly in your hands—so you can ask the right questions, conduct the test, and turn consumer feedback into actionable insight.