🏆 Create Best-in-Class Products

Also known as: “Where Should I Aim My Cannons?”

This is our most requested service—and a Dragonfly SCI specialty.

Whether you’re refining a hero SKU or launching an entirely new line, our Product Optimization Program uses advanced sensory science and consumer research to guide your team toward smarter, more successful product decisions.

🎯 Target What Matters

Our approach answers critical product questions:

  • What do consumers really want—and why?

  • How far can you tweak a formula without losing appeal?

  • What’s your flagship product?

  • How should you segment your product line?

Using our proprietary Key Drivers Maximizer™, we translate sensory data and consumer feedback into clear, actionable insights for your R&D and marketing teams.

🔍 What’s Included in Our Optimization Process

We guide you through a proven, step-by-step program:

  1. Set Clear Objectives
    What are you trying to achieve with your product(s)?

  2. Explore the Category
    Understand market dynamics, consumer needs, and where your product fits.

  3. Select Products for Testing
    Include current products, prototypes, and key competitors.

  4. Benchmark with Consumers
    Test in high/moderate CDI & BDI markets to gather real-world feedback.

  5. Run QDA Sensory Panels
    Get the “why” behind consumer choices—what really drives preference?

  6. Identify Opportunities
    Find your crowd-pleaser and uncover new product or segment possibilities.

  7. Validate & Launch
    Refine, test again, and launch with confidence that you’re better than before.

🚀 Why It Works

Our phased approach minimizes cost and maximizes learning. Test only what’s necessary to cover the full range of sensory experiences. Each step informs the next—so your team stays focused and efficient.

💡 Designed for Big Impact

We’ve helped major multinational brands turn product research into powerful business results. With the right internal team, strong data, and consumer-driven insights, your organization can:

  • Optimize formulations with precision

  • Improve product performance in-market

  • Segment effectively and launch strategically

  • Make research-backed decisions with confidence

✈️ Take Flight with Dragonfly SCI

Our predictive modeling tools and sensory science expertise are trusted by global leaders—and available to you. Let’s work together to create products your consumers will love.

→ Ready to aim your cannons? Contact us at info@dragonflysci.com