YOUR GUIDE TO SIMPLE & EFFECTIVE CONSUMER PRODUCT TESTS
As featured in the UC Davis “Sensory Science: Conducting Tests” course on Coursera.
A portion of the proceeds goes to support students at the University of California, Davis Applied Sensory and Consumer Certificate Program.
Dragonflyght® Research Essentials Kit (PDF Download) – $125
- Hands-on experience
- Paper & pencil activity – no app to download!
- Easy to administer
- Test your products where consumers use them
- Provide a consistent testing framework across your organization
- Easy-to-follow Handbook with step-by-step instructions to run a simple and effective consumer acceptance test
- Workbook for a 3 product “flyght” with 50 consumers
- Balanced test design
- Scorecards for data collection
- Downloadable analysis template
- 3-digit codes
- Expert guidance from the Dragonfly SCI team
- BONUS: When you buy the kit we will also send you our case studies!
- Gauge consumer acceptance
- Comparative assessments
- Teaching tool for learning the essentials of successful consumer testing
- Increase consumer engagement
- Foundation for future growth
- And much more!
Dragonflyght® Handbook Only (PDF Download) – $75
The Dragonflyght® Handbook is your guide to simple and effective consumer acceptance product tests. The handbook provides easy-to-follow step-by-step instructions with expert guidance from the Dragonfly SCI team. Dragonflyght® will take you through the three phases of successful scientific research -design (Formulate Your Hypothesis), execution (Prepare and Conduct Testing), and reporting (Understand Your Results). The consumer-driven results you will get from this process will reveal key findings, helping answer your business questions.
Dragonflyght® English Workbook (PDF Download) – $50
The essential accompaniment to the Dragonflyght® Handbook, the Dragonflyght® Workbook gives you the tools you need to run a successful flyght. This workbook includes the research design with balanced serving orders and 50 scorecards, aka “Tasting Menus”, pre-populated with the consumer ID numbers and corresponding serving orders. This file also includes a convenient data decoding sheet that you can use during testing to streamline your data decoding process.
The purchase of the Dragonflyght® Workbook also includes 3-digit codes and our analysis template. Buy the printed version and get your 3-digit codes shipped to you or for the downloadable version use the prefilled 3-digit code label templates to print your own using Avery 94102 or Online Labels OL3008WX labels. Use the downloadable analysis template to conveniently create well-designed graphs for reporting your results.
We also offer translated versions of the Dragonflyght® Workbook in the following languages: